What is this organisation?

Seldia - The European Direct Selling Association (Seldia) is an interest representative listed in the EU Joint Transparency Register under ID 1710335466-15. Entity form: AISBL.

What category is it registered under?

It is registered under the category "Trade and business associations".

Which country is it based in?

The organisation is based in Belgium, Brussels.

Where can I find its EU Transparency Register entry?

The full register entry — including lobby budget, EU funding received, accredited representatives and Commission meetings — is available on the EU Transparency Register under ID 1710335466-15.

EU TRANSPARENCY REGISTER · 1710335466-15 · Belgium

Seldia - The European Direct Selling Association

Seldia

Stated objectives

Seldia's role is to represent all forms of direct selling in Europe, and to foster an environment allowing all responsible direct selling company to develop and grow. We do so taking into account the diversity of consumer protection regulat…

As declared by the registrant. Truncated to 240 characters; full text on the upstream profile.

Official profile

The full record on the Joint Transparency Register carries financial information (lobby budget, EU funding received), the list of named accredited representatives, declared interests of those persons, and a history of meetings with Commission officials.

Full register entry ↗ Organisation website ↗

Registered

2008-10-03

Last updated

2026-03-11

Other Trade and business associations in Belgium

Other registered organisations in Belgium

Frequently asked questions

What is this organisation?: Seldia - The European Direct Selling Association (Seldia) is an interest representative listed in the EU Joint Transparency Register under ID 1710335466-15. Entity form: AISBL.
What category is it registered under?: It is registered under the category "Trade and business associations".
Which country is it based in?: The organisation is based in Belgium, Brussels.
What are its stated goals?: As declared by the registrant: Seldia's role is to represent all forms of direct selling in Europe, and to foster an environment allowing all responsible direct selling company to develop and grow. We do so taking into account the diversity of consumer protection regulat…
Where can I find its EU Transparency Register entry?: The full register entry — including lobby budget, EU funding received, accredited representatives and Commission meetings — is available on the EU Transparency Register under ID 1710335466-15.

Source: EU Joint Transparency Register (Council / Commission / Parliament) · refreshed 2026-07-09 · Commission Reuse Decision 2011/833/EU