Share of enterprises' turnover on e-commerce

In 2025, Italy's share of enterprises' turnover on e-commerce decreased by 7.5% compared to 2024, reaching 15.7.

Italy accounts for 80.3% of the EU-27 total of 19.5.

Italy ranks 21st out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 23.5% (from 12.7 in 2020).

Source: Eurostat dataset tin00110, accessed via the eupublicdata pipeline.