Individuals using the internet for finding information about goods and services

In 2025, Poland's individuals using the internet for finding information about goods and services decreased by 4.4% compared to 2024, reaching 66.2.

Poland accounts for 92.2% of the EU-27 total of 71.8.

Poland ranks 20th out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 5.5% (from 62.7 in 2020).

Source: Eurostat dataset tin00095, accessed via the eupublicdata pipeline.