SE · 2025 · tin00098
Individuals using the internet for selling goods or services
Sweden, 2025
Individuals using the internet for selling goods or services
29.8
Sweden, 2025
▲ 6.6% vs 2024 (27.9)
Analysis
In 2025, Sweden's individuals using the internet for selling goods or services increased by 6.6% compared to 2024, reaching 29.8.
Sweden accounts for 124.7% of the EU-27 total of 23.9.
Sweden ranks 8th out of 27 EU member states with reported data — in the top half of the distribution.
Over the past five years, the indicator has grown by 6.0% (from 28.1 in 2020).
Source: Eurostat dataset tin00098, accessed via the eupublicdata pipeline.
Rank in EU-27 · 2025
#8 of 27
% of EU-27 total · 2025
124.7%
EU-27: 23.9
Sweden timeline (last 15 years)
2014 2025
Source:
Eurostat · tin00098