Individuals using the internet for finding information about goods and services

In 2025, the EU-27 figure for individuals using the internet for finding information about goods and services was 71.8 .

That is a 4.5% fell versus 2024 (75.2).

Over the five years before that, the EU-27 aggregate moved 2.5% higher.

Across member states, Netherlands reported the highest value (90.6, 2025) and Bulgaria the lowest (47.0, 2025) — a ratio of 1.9× between the two ends of the range.

The figures below come from Eurostat dataset tin00095; every value links back to the canonical source.