Individuals using the internet for buying goods or services

In 2025, the EU-27 figure for individuals using the internet for buying goods or services was 147.1 .

That is a 2.5% rose versus 2024 (143.5).

Over the five years before that, the EU-27 aggregate moved 13.6% higher.

Across member states, Ireland reported the highest value (190.1, 2025) and Bulgaria the lowest (102.4, 2025) — a ratio of 1.9× between the two ends of the range.

The figures below come from Eurostat dataset tin00096; every value links back to the canonical source.