Individuals using the internet for selling goods or services

In 2025, Bulgaria's individuals using the internet for selling goods or services increased by 15.9% compared to 2024, reaching 14.7.

Bulgaria accounts for 61.5% of the EU-27 total of 23.9.

Bulgaria ranks 22nd out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 112.9% (from 6.90 in 2020).

Source: Eurostat dataset tin00098, accessed via the eupublicdata pipeline.