Individuals using the internet for selling goods or services

In 2024, Estonia's individuals using the internet for selling goods or services increased by 16.1% compared to 2023, reaching 27.3.

Estonia accounts for 120.4% of the EU-27 total of 22.7.

Estonia ranks 9th out of 27 EU member states with reported data — in the top half of the distribution.

Over the past five years, the indicator has grown by 50.2% (from 18.2 in 2019).

Source: Eurostat dataset tin00098, accessed via the eupublicdata pipeline.