Individuals using the internet for selling goods or services

In 2025, Estonia's individuals using the internet for selling goods or services decreased by 7.9% compared to 2024, reaching 25.2.

Estonia accounts for 105.5% of the EU-27 total of 23.9.

Estonia ranks 11th out of 27 EU member states with reported data — in the top half of the distribution.

Over the past five years, the indicator has grown by 21.6% (from 20.7 in 2020).

Source: Eurostat dataset tin00098, accessed via the eupublicdata pipeline.