Individuals using the internet for finding information about goods and services

In 2025, Ireland's individuals using the internet for finding information about goods and services decreased by 5.5% compared to 2024, reaching 88.1.

Ireland accounts for 122.6% of the EU-27 total of 71.8.

Ireland ranks 5th out of 27 EU member states with reported data — in the top half of the distribution.

Over the past five years, the indicator has grown by 22.8% (from 71.7 in 2020).

Source: Eurostat dataset tin00095, accessed via the eupublicdata pipeline.