Individuals using the internet for selling goods or services

In 2024, Italy's individuals using the internet for selling goods or services increased by 7.3% compared to 2023, reaching 18.0.

Italy accounts for 79.4% of the EU-27 total of 22.7.

Italy ranks 20th out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 125.7% (from 7.98 in 2019).

Source: Eurostat dataset tin00098, accessed via the eupublicdata pipeline.