Individuals using the internet for selling goods or services

In 2025, Italy's individuals using the internet for selling goods or services increased by 8.7% compared to 2024, reaching 19.6.

Italy accounts for 82.0% of the EU-27 total of 23.9.

Italy ranks 17th out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 94.2% (from 10.1 in 2020).

Source: Eurostat dataset tin00098, accessed via the eupublicdata pipeline.