Individuals using the internet for selling goods or services

In 2025, Portugal's individuals using the internet for selling goods or services decreased by 7.6% compared to 2024, reaching 11.9.

Portugal accounts for 49.7% of the EU-27 total of 23.9.

Portugal ranks 25th out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 28.6% (from 9.23 in 2020).

Source: Eurostat dataset tin00098, accessed via the eupublicdata pipeline.