Individuals using the internet for finding information about goods and services

In 2024, Sweden's individuals using the internet for finding information about goods and services increased by 2.2% compared to 2023, reaching 89.4.

Sweden accounts for 118.8% of the EU-27 total of 75.2.

Sweden ranks 4th out of 27 EU member states with reported data — in the top half of the distribution.

Over the past five years, the indicator has grown by 7.5% (from 83.1 in 2019).

Source: Eurostat dataset tin00095, accessed via the eupublicdata pipeline.