Individuals using the internet for buying goods or services

In 2024, Italy's individuals using the internet for buying goods or services increased by 4.9% compared to 2023, reaching 107.2.

Italy accounts for 74.7% of the EU-27 total of 143.5.

Italy ranks 26th out of 27 EU member states with reported data — in the bottom half of the distribution.

Source: Eurostat dataset tin00096, accessed via the eupublicdata pipeline.