Individuals using the internet for buying goods or services

In 2025, Italy's individuals using the internet for buying goods or services increased by 4.9% compared to 2024, reaching 112.4.

Italy accounts for 76.4% of the EU-27 total of 147.1.

Italy ranks 26th out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 28.0% (from 87.9 in 2020).

Source: Eurostat dataset tin00096, accessed via the eupublicdata pipeline.