Individuals using the internet for buying goods or services

In 2025, Ireland's individuals using the internet for buying goods or services increased by 0.4% compared to 2024, reaching 190.1.

Ireland accounts for 129.2% of the EU-27 total of 147.1.

Ireland ranks 1st out of 27 EU member states with reported data — in the top half of the distribution.

Over the past five years, the indicator has grown by 27.8% (from 148.8 in 2020).

Source: Eurostat dataset tin00096, accessed via the eupublicdata pipeline.