Individuals using the internet for finding information about goods and services

In 2024, Italy's individuals using the internet for finding information about goods and services decreased by 0.5% compared to 2023, reaching 58.1.

Italy accounts for 77.2% of the EU-27 total of 75.2.

Italy ranks 26th out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 43.6% (from 40.4 in 2019).

Source: Eurostat dataset tin00095, accessed via the eupublicdata pipeline.