Individuals using the internet for finding information about goods and services

In 2025, Italy's individuals using the internet for finding information about goods and services increased by 3.3% compared to 2024, reaching 60.0.

Italy accounts for 83.6% of the EU-27 total of 71.8.

Italy ranks 23rd out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 24.1% (from 48.4 in 2020).

Source: Eurostat dataset tin00095, accessed via the eupublicdata pipeline.