EE · 2025 · tin00096
Individuals using the internet for buying goods or services
Estonia, 2025
Individuals using the internet for buying goods or services
153.1
Estonia, 2025
▲ 4.7% vs 2024 (146.1)
Analysis
In 2025, Estonia's individuals using the internet for buying goods or services increased by 4.7% compared to 2024, reaching 153.1.
Estonia accounts for 104.0% of the EU-27 total of 147.1.
Estonia ranks 12th out of 27 EU member states with reported data — in the top half of the distribution.
Over the past five years, the indicator has grown by 11.8% (from 136.9 in 2020).
Source: Eurostat dataset tin00096, accessed via the eupublicdata pipeline.
Rank in EU-27 · 2025
#12 of 27
% of EU-27 total · 2025
104.0%
EU-27: 147.1
Estonia timeline (last 15 years)
2020 2025
Source:
Eurostat · tin00096