Individuals using the internet for buying goods or services

In 2025, Bulgaria's individuals using the internet for buying goods or services increased by 2.9% compared to 2024, reaching 102.4.

Bulgaria accounts for 69.6% of the EU-27 total of 147.1.

Bulgaria ranks 27th out of 27 EU member states with reported data — in the bottom half of the distribution.

Over the past five years, the indicator has grown by 65.4% (from 61.9 in 2020).

Source: Eurostat dataset tin00096, accessed via the eupublicdata pipeline.